Different Dynamics
Different Dynamics · Privacy and GDPR

Your information. How we use it, and how we look after it.

This page explains what the Magnificent Managers and SDI platform collects about you, why, where it is kept, and the rights you have over it under UK GDPR.

Last updated 17 September 2026

Who is responsible for your data

Different Dynamics Ltd is the data controller. 15 Boreham Mead, Warminster BA12 9FN, United Kingdom. VAT number GB893654084. For anything about your data, email michael@differentdynamics.com.

The platform is built and operated on our behalf by Thinkable Group (Thinkable Systems), acting as our data processor under a written agreement. The coach's answers are generated by Anthropic's Claude models under Anthropic's commercial terms; your conversations are not used to train their models.

What we collect

  • Account details: your name, email address and login.
  • Programme activity: which sessions you have completed, your progress, and your 30-Day Challenge commitments.
  • Coach conversations: what you ask the coach and what it replies, so it can remember your situation between visits.
  • Engagement: when you last used the coach and how often, in counts only.
  • Payment: if you pay by card, payment is handled by Stripe. We never see or store your card details.

Why we use it

  • To run the programme for you: logins, progress, the coach and the follow-up nudges. Lawful basis: performance of our contract with you or your organisation.
  • To support you: if the coach flags something only a person can answer, a facilitator at Different Dynamics follows up. Lawful basis: legitimate interests.
  • To improve the programme: aggregated, anonymised usage and ratings. Lawful basis: legitimate interests.
  • To send you programme emails: welcome, reminders and check-ins. You can switch these off at any time.

Who sees what

If your organisation bought your place, its administrator can see whether and how much you are using the programme: sessions completed and last activity. They cannot read what you ask the coach or what it replies. Your conversations are private to you and to the people at Different Dynamics who operate the platform, and are only opened where the coach has flagged a question for a person to answer, or where you ask us for help.

We do not sell your data and we do not share it with advertisers.

Where it is kept

Your data is stored on our platform provider's secure servers, protected by encryption in transit and at rest, individual logins and access controls. Where data is processed outside the UK or the European Economic Area, it is covered by the UK International Data Transfer Agreement or standard contractual clauses.

How long we keep it

For as long as your access is active, and for twelve months afterwards so you can come back to your history. You can ask us to delete your coach conversations, or your whole account, at any time. Anonymised statistics may be kept longer.

Your rights

To use any of these, email michael@differentdynamics.com. We reply within one month. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.

Cookies

The platform uses only the cookies it needs to keep you signed in and remember your preferences. There are no advertising or tracking cookies.

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